Crescent Trails

Trail running events in the southwest.


Crescent Trails is a new trail running event company based in Austin, Texas, that organizes trail races and events for trail runners of all levels. With a growing number of participants, the company needed a website that could effectively showcase their events, provide event information and registration, and offer an easy way for participants to connect with the company.


Project: Crescent Trails
Role: Web Developer
Timeline: 1 month
Platform: Shopify
Designer: Holly Tunison at Bluewebshop


  • Collaboration with client and team
  • Content Writing
  • Web development
  • Web design
  • Liquid


  • Shopify
  • Adobe Photoshop
  • VS Code


The main challenge for developing the Crescent Trails website was to create a user-friendly website and branding that effectively showcased their events, while providing easy registration options for participants. Additionally, the website needed to have a rugged, outdoorsy look and feel that accurately reflected the company's brand and values.


To address the challenges faced by Crescent Trails, our development team at Bluewebshop, chose to build the website using the Shopify platform, creating a custom-designed website that met the company's needs. Our team used Shopify's powerful tools and features to create a website that was not only user-friendly, but also had a rugged, outdoorsy look and feel that reflected the company's brand and values.

In addition to designing and building the website, our team also recommended and advised Crescent Trails on how to integrate their branding into the website and merchandise such as tee-shirts, hats, and stickers for sale online. This helped to create a consistent brand image and increase brand awareness among potential participants.

To effectively showcase the events, our team used high-quality images, videos, and detailed descriptions, providing potential participants with the information they needed to make informed decisions. The website was also designed with a mobile-first approach, ensuring that it was accessible and functional on all devices.

Our team integrated a payment gateway to enable secure and seamless registration and payment processing. The website was also designed with search engine optimization (SEO) in mind, helping Crescent Trails improve their online visibility and attract new participants to their events. By leveraging the Shopify platform, our team was able to build a professional, customized website that met all of Crescent Trails' needs.


The development of the Crescent Trails website using the Shopify platform was a success. The website was designed with a focus on user experience and functionality, resulting in a website that is easy to use and visually appealing. The website has enabled Crescent Trails to expand their business and reach a wider audience, while also improving their operational efficiency. Overall, the website has helped Crescent Trails to improve their online presence and attract new participants, contributing to the success of their trail running events.

Interested in learning more?

view website